Saturday, December 03, 2016

45 years ago: Technical cooperation between Leitz and Minolta

"The late 60s of the last century saw the great dying once large camera manufacturers in Germany. Emerging Japanese companies not only produced cheaper, but also increasingly better cameras. In this difficult situation, the Ernst Leitz Wetzlar GmbH (now Leica Camera AG) started a successful cooperation with the Japanese manufacturer Minolta in 1971. A business decision that soon proved to be very happy. Just like 1924, when Ernst Leitz II decided to release the Leica which was developed by Oskar Barnack.

How did the cooperation between Leitz and Minolta come to life and how did it evolve, recalled in an interview by the then managing director of Ernst Leitz GmbH, Dr. Knut Kühn-Leitz..."

for the full feature head over to photoscala (in german though, but can be translated on page).

source: photoscala

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