be honest, you do give your new Mac or iPhone a good sniff, don't you? now you don't have to buy a new Apple product everytime you want to re-experience the unboxing. i'm not sure if this is just part of the manufacturing and packaging, but i think that it's all part of the planned product experience (new car smell anyone?). the candle is hand poured in the USA from 100% soy wax and has an estimated burn time of 45-55 hours. the first batch was sold out instantly, now it's available again from Twelve South.
pic source: Twelve South