Rei Kawakubo, founder and head designer about the work with H&M:
"i have always been interested in the balance between creation and business. it is a dilemma, although for me creation has always been the first priority. it is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it."
the launch of the line will be at the opening of H&M’s second store in tokyo, japan, in the beginning of november. launch date for the rest of the world will be a few days later.
be sure to check out the line this autumn at your local H&M store.
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