
pic source: Highsnobiety
An anthropologist of apparel and founder of the cult folkwear brand visvim, Hiroki Nakamura travels the world with a bunch of empty suitcases seeking out traditional methods of weaving, dyeing, and assembling textiles. When he returns to Tokyo, he publishes his observations on these crafts as small dissertations, and then begins figuring out how to integrate them into our modern cityscapes. Counting Japanese Edo-era kimonos, Amish patchwork, Native American blankets, Harris Tweed, French crocheting, and the footwear of Finland’s Sami people among his inspirations, Hiroki’s peripatetic product development process builds on centuries of research and development with the intervention of a few select modern machines..."

Stopping first at a kiosk just inside the Porta Romana gate, they donned chevron-patterned kimono jackets that Mr. Nakamura, 45, had ordered from a traditional Kyoto craftsman. Thus attired, they moved as a group toward a Zanobi del Rosso 18th-century “Lemon House”, looking like nothing so much as members of a diplomatic legation to the Medici court in a woodblock print by Hiroshige.
In reality, it was just buyers and press and other personnel from the extended fashion posse. And yet, fashion without storytelling is just sewing. It is his shrewd understanding of this precept that has helped vault Mr. Nakamura’s label, Visvim, from the status of Tokyo indie to a business with a reported $100 million in sales..."
for the full feature head over to the NY Times.

source: NY Times
Obviously, things in the past weren’t made for commercial reasons. I discovered that these objects are so much more powerful because they were designed for a purpose. They have so much more power and that speaks to me. I enjoy having them around me. They inspire me and I want to make things that have meaning for myself. If something is made for a reason, not just to be sold, it has a stronger feeling to me. Since I was little, I have been collecting vintage stuff. I go to flea markets or vintage shops and I get strong feelings from these places and items..."
for the full feature head over to Hypebeast.

source: Hypebeast




