Royal Cheese: Leica

Monday, January 22, 2018

Saturday, January 20, 2018

Leica APO-Summicron-SL 75 f/2 ASPH.

"Leica is enhancing the SL-System with a range of new Summicron-SL lenses. The first lens of this series is the APO-Summicron-SL 75 f/2 ASPH. In this interview, five members of the Leica team involved in the development of these lenses explain how it was all made possible: Product Manager Steffen Skopp, Optical Designer Dietmar Stuible, Heiko Schnaubelt from Electronics Development, Systems Engineer Torsten Grabau from Construction, and Industrial Engineer Simon Jennemann.
The idea behind the new Summicron-SL lenses is the combination of very high optical performance with compact dimensions. What are the concrete advantages of this for photographers?
Skopp: With the Summicron-SL lenses, we are giving photographers a range of first-class lenses with exceptional performance. Their performance profiles are convincing in every respect. The engineers have delivered unbelievable results, and have, without a doubt, achieved new levels of excellence, not only in terms of optical performance. The weight, balance, and handling are ideally harmonized, and the haptic sensation and finish are in the absolute high-end category in all respects. On top of this, we have their amazingly compact size and an extremely fast and precise autofocus that lends the lenses lightness, discretion, and such impressive precision.
The APO-Summicron-SL 75 f/2 ASPH. is the first lens of this series. Why did you choose this focal length in particular?

Skopp: This focal length has a long tradition at Leica. The perspective for portraits – that’s what the choice of this focal length is all about – is significantly different from that delivered by a 50 mm or 90 mm lens. You have to try out a 75 mm lens for yourself to understand what this means in practice..."

for the full feature head over to Leica.

source: Leica

Sunday, October 15, 2017

Monday, September 11, 2017

A Masterpiece In The Making

"To guarantee the exceptional quality we demand and you expect from us, the Leica M10 is exclusively manufactured by the highly-qualified specialists at our factory in Wetzlar, Germany. The Leica M10 is not only made from 1,100 individual components, it is also built with our legendary passion for quality, precision, and perfection.

Production principles that define how quality is made in Germany and are manifested in the precision instrument that is the Leica M10. When you hold your new M10 camera for the first time, you can feel the exhaustive measures that Leica engineers strive to. Feel the body, turn the dials, and take a picture to discover how 1,100 individual parts and countless staff work hours creates an unparalleled masterpiece."

for the full feature head over to Leica.

source: Leica