Stopping first at a kiosk just inside the Porta Romana gate, they donned chevron-patterned kimono jackets that Mr. Nakamura, 45, had ordered from a traditional Kyoto craftsman. Thus attired, they moved as a group toward a Zanobi del Rosso 18th-century “Lemon House”, looking like nothing so much as members of a diplomatic legation to the Medici court in a woodblock print by Hiroshige.
In reality, it was just buyers and press and other personnel from the extended fashion posse. And yet, fashion without storytelling is just sewing. It is his shrewd understanding of this precept that has helped vault Mr. Nakamura’s label, Visvim, from the status of Tokyo indie to a business with a reported $100 million in sales..."